TUI wanted to showcase the benefits of their package holidays in a series of 30” AVs. What better way than by bringing luggage to life to talk about it?! TV directed by Simon Neal at Unit 9. Puppets created by Arch Model Studio, and operated by award-winning puppeteer Olly Taylor (Eric, The Dark Crystal, Asteroid City). Social directed by Jack Hyslop, overseen by Lisa Morris and won a TikTok Greatest Branding 2025 Award!
(The clients loved the work so much they paid to put it in cinemas!)
McDonald’s needed an inspiring way to bring their Rewards proposition to life for lots of different audiences. So we took nice human stories - and added a bit of CGI magic. Shot by the legend that is Josh Cohen.
TUI sponsoring Married At First Sight was a match made in heaven - especially since nothing puts a new relationship to the test like your first holiday together! We brought this to life in this series of 14 short, funny idents that made our couple one of the most popular on the show! Directed by the wonderfully funny Richard Hunter.
5”, 10” and 15” idents
For their new ‘dry eye’ drops, Systane wanted a campaign that shook up the usual sterile, boring pharma advertising landscape. We looked at the product benefit - and exploded it to cinematic levels. Given the spy theme, who better to shoot it than guys who worked on Casino Royale, Spectre, Skyfall, No Time to Die AND the Bourne series - genuine filmmaking legends Alexander Witt & Jako at Annex.
A cute little AV and some social spots for Vodafone to bring to life their new customer service offering. Shot by Richard Hunter and starring Roman Kemp and a seriously talented canine.
This January, Morrisons wanted a campaign to show off the savings on their fresh food. We gave them Freshly Cut Prices - a campaign that spanned OOH, in-store and most importantly social, where we recruited real Morrisons staff members Izzy and Anna to take on the usual January diet and exercise fads. Directed by Didz for TikTok, Meta and Pinterest.
In 2024, McDonald’s Monopoly brought in a new feature - the Power Peel. We created a suitably powerful 360 campaign including AV, social, print and radio. TVCs directed by Josh Cohen, produced by Object and Animal. VFX by Framestore, Sound by 750mph. Social shot by the awesome team at Sliced.
The NHS needed a campaign that reminded people of the 3 key behaviours that would help stop the spread of coronavirus. We came up with a nice emotional approach, focusing on the people who do the behaviours - and why. TVC directed by the bloody lovely, very talented Max Fisher through Knucklehead. Print and OOH shot by the hugely brilliant, nice-as-they-come Tom Hull, and the work was all overseen by ECD and all-round ad-land legend Nick Bell.
McDonald’s launched an eight-week drinks promo called Winning Sips. So we created a TVC that made audiences feel like they were being sipped through each scene. Directed by the hugely talented Zac Ella and produced by Agile Films.
The #WhatNormalFeelsLike campaign for CoppaFeel! encourages women not only to talk about their boobs, but to really get to know them. So if anything changes, they’ll know. Shot by Rankin. Hand lettering by Alison Carmichael at Jelly.
Every 2 hours in the UK, a man kills himself. To help raise awareness, Lynx teamed up with the Campaign Against Living Miserably (CALM) to create a data-driven campaign that produced a new headline every 2 hours - highlighting what men were talking about online, instead of talking about the #BiggerIssues. Winner of a Silver Cannes Lion.
Cute little Christmas animation we did for McDonald’s Festive Wins promo. Made with Jelly.
